Here is an example SEO Work Summary for a typical project we conduct to promote our client’s website:
1. Writing Meta tags for SEO friendliness (title and description)
2. Image optimisation, keyword optimisation, alt tags optimization, h1-h4 tags
3. Canonical issue optimisation.
4. Write articles, content and distribute them in relevant publishing websites.
5. Install Google webmaster tools, analytics and monitor progress.
6. Check website codes (w3c validation) for basic SEO faults and rectify them if
7. Build relevant links which will be beneficial for improving ranking of corresponding
8. Use social media and various popular bookmarking services like Pinterest to make a
site popular and get links from such sites.
9. Check for guest posting opportunities
10. Always track new and old links to track and maintain site health.
11. Build slide based simple animated video for Youtube and other video network sites
to get links from those sites.
12. Share documents (like company brochure) in ppt / pdf in slide or document sharing
networks. That way company reach can be expanded among national users.
Off page SEO work
Submission popular business directories
Submit quality classified adds
Blog creation and promotion
Video creation and submission
Social media promotion (Facebook, Pinterest, Twitter,Linkedin etc)
On Page SEO tasks
Competitor Strategy Analysis
Header tags implementation
W3C validation check
XML site map creation
Google meta tags optimisation
Title tag optimization
Linking structure optimisation